20m brand makeover "Saying to the world that we're puzzled about ourselves, I don't think that works.
The branding also includes a new logo for selling Melbourne, which also usesthe inverted triangle. The state government confirmed the brand design cost $220,000 in total. The Department of Premier and Cabinet approached five advertising agencies to pitch for the new brand. Ogilvy declined to answer questions about the development of the project. Monash University tourism marketing lecturer Maureen Griffiths said she was "absolutely underwhelmed" coach outlet stores in illinois by the logo. "It doesn't tell you anything about Victoria," she said. Ms Griffiths compared it to Tourism Australia's logo, which featured a coach outlet atlanta venues kangaroo that made it distinctly Australian. She coach outlet store locations new york said the new Victorian slogan was also vague and failed to convey anything particular about the state. "Everybody can say they've got the best of everything. It's a really generic sort of statement." Ms Griffiths said the logo did not specify that it represented Victoria in Australia rather than other places around the world also named Victoria. Opposition leader Matthew Guy slammed the new brand, saying it looked "like an ad for Tasmania". "I have to say it is thoroughly underwhelming, I'd have to say it looks like a catastrophic waste of money to change every logo in the state.
and frankly is this the biggest priority for Victoria at this point in time?" The state's "jigsaw" campaign dates back to 1993 and still underpins many of the state's advertising campaigns to attract tourists from overseas and interstate. Reaction to the campaign on twitter has been mixed so far. It has been compared to the Fremantle Dockers jumper, the coach outlet locations 17 old State Bank of Victoria logo and the old "big V' VFLjumper.
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