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Brisbane welcomes new Chief Digital Officer Cat Matson could be forgiven for feeling a little under pressure.

Brisbane's new head digital honcho is following in some fairly serious footsteps, coach outlet sale 50 after the departure of the city's first chief digital officer, world renowned tech marketing guru Keiran O'Hea. Young, female and a lifelong Australian, Ms Matson is the polar opposite to the Irishman, the first CDO appointed by any city in the nation, whose vast experience has been largely gained in the international realm. But the self assured digital specialist insisted she is more than qualified to continue Mr O'Hea's work. "I've got that marketing background myself and I'm not shy," she said. "I guess if anything I'm feeling the pressure of delivering the strategy but it's a coach factory outlet online clearance strategy I wholeheartedly believe in. It is the blueprint for equipping Brisbane businesses with the skills of digital savvy, in a bid to help make the city among the world leaders in the $20 trillion global digital economy. Mr O'Hea unveiled the five year strategy in 2013. Now, it could be argued, the hard work is about to begin. Key among Ms Matson's brief is to disseminate it among the city's small to medium sized businesses, the sector in which transitioning to the digital economy is not often at the top of the priority list. She is perfectly qualified for that, she said, by her many years of working in the city's small to medium business sector. "Keiran advised Brisbane Marketing the next person should be someone local, someone young, and someone with energy and good connections," she said. "That's one of the things I'm excited about because I've been working in this town for so long, I've got the role with networks, hosted industry events, I have some pretty good connections and a decent profile. "The SME sector is our key focus, empowering them with independent advice on digital and supporting, encourage and enabling the system to keep our start up coach outlet jersey gardens talent here, rather than losing them coach factory outlet online login and becoming an attractive place for start ups to come." Ms Matson's most recent experience has been as the chief executive of HEARIS, a social media platform management company that included clients such as Lorna Jane, Auto Barn and Kwik Kopy. Social media management across various platforms is a key specialty of hers, she said, as is the understanding of small businesses running on shoestring budgets. "I think I can bring compassion and understanding for what small business owners are facing and start ups are facing," she said. "There is a lot of mythology about small business ownership, what we forget is for the majority of people it's hard work. Massive success stories aren't the norm but that doesn't make it any less noble a calling. "What I bring is I get there are times when you are lying awake at night wondering how am I going to pay the mortgage and one of the key things to convey is that digital technology can make your job easier.

" Ms Matson said her brief was less about the "razzle dazzle" and more about helping point businesses in the direction. The inaugural Digital Audit results graded the digital capability of business in Brisbane at "C" for "could do better". However, Ms Matson said with the digital world making business increasingly mobile, Brisbane was perfectly placed to attract investors purely by virtue of its lifestyle.


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